Scenic Route Marketing
Scenic Route Marketing, founded by Kelsey McCormick, stands as an independent marketing agency based in North Carolina. Operating as a boutique agency, it thrives on taking unconventional approaches to help clients construct and elevate their brands.
Service
Brand identity, logo design, business cards
I was tasked with designing a distinctive logo and creating a vibrant color palette for Scenic Route Marketing. The existing logo lacked uniqueness and was easily replicable, lacking distinction among other brands. Moreover, there was an absence of a consistent palette to strengthen the visual identity. Kelsey sought a logo that was both unique and easily recognizable. Alongside the logo, the directive included developing a color palette featuring natural tones that were dynamic and far from dull.
Kelsey envisioned business cards that transcended the ordinary, aiming for each card to function as a distinct piece of art. To achieve this, I crafted unique variations for both Kelsey and her business partner, ensuring that the designed cards would stand out in contrast to the typical business card landscape. The logo, serving as a consistent and attention-grabbing element, became a key focal point in these captivating and individualized business card designs.
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The inspiration behind the logo was rooted in the concept of routes or roads, symbolizing the idea that all paths converge at some point. To visually represent this connection, I opted to intertwine the S and R of "Scenic Route," forming a distinctive shape that remains easily recognizable.
Scenic Route Marketing predominantly serves clients centered around sustainability and community-focused products and services. To echo these values, a carefully curated palette was selected, embracing earthy and grounded tones.