ArtWalk.NYC
ArtWalk NYC is a personal endeavor functioning as a dynamic platform that consolidates galleries across New York City.
Service
Brand identity, UX/UI, logo design
As someone passionate about exploring galleries, I've often found myself navigating multiple art blogs and newsletters to discover exhibitions, artists, and open gallery events. ArtWalk emerges as a solution—an envisioned iOS app and website designed to streamline this process. It aims to consolidate information on all galleries in the area, providing users with the ability to discover new spaces, save favorites, and receive notifications about upcoming events and shows.
The product's branding draws inspiration from the clean, minimalistic ambiance of gallery spaces—a white canvas to showcase the artwork. Reflecting this aesthetic, the logo-type is enclosed within a box, mirroring how galleries frame individual art pieces. The user interface follows suit with a simple black and white palette, strategically punctuated by bold red accents for features and calls to action. This design approach not only emphasizes simplicity but also adds a touch of vibrancy and emphasis where needed.
ArtWalk NYC is a personal passion project that I aspire to develop and eventually extend to other cities. My fortunate travels have taken me to independent galleries worldwide, spanning from Cape Town to Barcelona. The vision is to create a unified platform where discovering and exploring new galleries and artists becomes an enriching experience for everyone involved.
